Advantages Of Search Engine Marketing
According to the “Global Digital Report” from the year 2018, there are about 4 billion users worldwide active on the internet, with an annual growth rate of 7%. In Germany alone, approximately 75 million users use the Internet (penetration rate: 91%). Google has a market share of approx. 90% in the German-speaking countries. In the USA, Google & Bing each have 45% market share.
If you look at the above figures, the enormous potential and advantages that companies can achieve through targeted search engine marketing (SEM) become obvious. A distinction is made between organic search engine optimization (SEO) and purchased search engine advertising (SEA). With SEM, as a form of online marketing, you can achieve rapid visibility in Google search results and target relevant users.
Advantages of SEM campaigns at a glance:
- Better visibility, reach and attention
and therefore more traffic & higher conversion
- Avoidance of scattering losses
- Effective methods to win customers, with full cost control
We would be happy to advise and support you in your SEM activities.